Filene Research Institute

Through independent research and innovation, the Filene Research Institute explores issues vital to the future of credit unions and consumer finance.

iNForm

Reach the Younger Demographic with the Right Channel

This project helps identify how to best pursue the young market that credit unions are missing today. By comparing the target audience’s choice of channel and responsiveness to a call-to-action, we hope to determine how to attract and deepen their relationships with credit unions. The innovation is how best to market to the younger generation and what medium will leverage the deepest long term relationship.

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