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Innovation

Innovation goes beyond having the latest technology, it's the degree to which an institution delivers a member experience that is creative, pioneering, and leading the market. Also, creating differentiation based on having unique solutions that benefit society and the environment.

Why it matters

Innovation matters to credit unions because it has a demonstrated relationship to member loyalty, which translates into better financial performance resulting from higher member retention and share of wallet. Credit union members are generally more loyal than bank customers, but more innovative credit unions have higher member loyalty than credit unions that are perceived to be less innovative.

Research in this topic

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  • Report #668 |

    Results Overview of Filene's Center of Excellence for Innovation & Incubation

    This report captures the impact of the Center of Excellence for Innovation & Incubation, led by Filene Fellow Dr. Jeffrey Robinson. Through testing and learning, the Center helped establish innovation as a core competency across the credit union industry, with two major contributions: the launch of the Credit Union Innovation Success Study and the evolution of FiLab, both ongoing mechanisms advancing innovation and delivering value to members.
  • Report #665 |

    2025 FiLab Results: Silvur

    One of the six solutions selected for the 2025 FiLab testing phase focused on supporting members through one of the most complex transitions they will face, retirement. Silvur is a white-labeled digital platform that guides members through Social Security, Medicare, and retirement income decisions, to test whether retirement education delivered through the credit union channel could deepen member relationships and support asset retention at a critical life stage.
  • Report #664 |

    2025 FiLab Results: Debbie

    One of the six solutions selected for the 2025 FiLab testing phase focused on engaging the next generation of credit union members. To address this growing challenge, FiLab partnered with Debbie to test whether its rewards-based platform could help credit unions attract Gen Z and millennial members, deepen deposit activity, and build lasting financial habits through gamification and cash incentives.
  • Report #663 | Members

    2025 FiLab Results: Cardfit

    Credit cards remain one of the most powerful tools for deepening member relationships, yet most consumers still turn to big banks when choosing a card. Why? Because credit unions are often invisible in the digital comparison journey. Filene’s latest FiLab Fintech report explores how seven credit unions tested CardFit’s comparison platform to change that dynamic, and what they learned about engagement, targeting, and the hidden barriers standing between interest and approval.

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