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Easy is the New Nice - A Member Experience Panel Discussion

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Consumers are no longer satisfied with “nice” – in a time when attention spans and tolerance levels are at near-zero, your credit union also has to be easy to use. Join us for a panel discussion with three experts in member experience:

  • Cat Fitzgerald – Filene Digital Strategist
  • Constance Anderson – CEO of MemberXP, a leader in credit union member experience measurement 
  • Jeff Williams – EECU Strategic Development Analyst 

During the session, we will hear about EECU’s recent project to transform the member experience by  looking through eyes of their members.  Join us to hear first-hand accounts of EECU’s project. Key takeways of this session will be:

  • How you can find and utilize “listening posts” to understand the experience your member has with your credit union 
  • Decreasing hassles and make doing business with your credit union easy by finding the pain points and correcting them 
  • Creating a member experience that can retain members, grow share of wallet and attract new members