Research & Thinking

Gen Z is anxious about money and seeking answers on social media, often from finfluencers who are entertaining but not always accurate. This report shows how credit unions can fill that gap with credible, authentic content. Based on analysis of 270,000+ posts across credit unions, banks, digital natives, and finfluencers, it reveals what performs best on social media platforms, and how storytelling, humor, and short-form video build engagement and trust with the next generation of members.

Credit unions are merging at an unprecedented pace, and this report uncovers why strategic partnerships are reshaping the future of the industry. Leaders reveal how ego and culture often determine success or failure, and why thoughtful, member-centered preparation can turn a merger into a powerful catalyst for long-term growth and impact.

This five-part Housing Innovation Series provides an essential roadmap for addressing the critical lack of affordable housing and homeownership in communities. These reports detail a range of actionable financial strategies, focusing on innovative approaches to funding housing supply—such as specialized development financing, regional investment funds, and creative land acquisition—and explore new mortgage models and shared equity arrangements to expand long-term access and affordability.

Mergers are reshaping the credit union landscape—scaled operations, broader product offerings, market expansion, and new technology are just some of the drivers. But even with clear goals, the path is complex and the true value can take years to realize. That’s why our latest research brief, "Mergers: Why and What," explores the most important question credit union leaders must ask before taking action: Why pursue a merger in the first place?