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Financial Well-being

With a weakened economy and historically high inflation, more consumers are feeling financially stressed than ever before. It's time for credit unions to focus on improving members' financial health.

Why it matters

Credit union members love to share their stories of when they opened their first savings account, got their first car loan, or was able to afford the house of their dreams. As an industry we never tire of hearing these deeply personal and emotional stories as it reflects the core of our business model. It also reflects a huge competitive advantage for credit unions looking to differentiate themselves from larger banks and fintechs. Credit unions have a reputation for providing personal guidance and advice for life's bigger financial decisions and for supporting their local communities. 

Filene shares this passion for improving financial lives and helping credit unions seek opportunities to make an impact throughout their communities. Explore the many resources we have to learn the latest socioeconomic trends, under-banked/under-served populations, and programs to implement that will differentiate your organization in your community. 

Research in this topic

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  • Report #667 | Members
    Financial Well-being

    What Improves Employee Well-Being?

    • Mathieu Despard, PhD, MSW
    As employees face rising stress, financial pressure, burnout, and disengagement, credit unions are being challenged to create workplaces that support people both at work and in life. Strengthening employee well-being can improve retention, engagement, productivity, and the ability of employees to serve members effectively. This report highlights where employees are struggling most and outlines practical strategies credit unions can use to build healthier, more supportive workplaces.
  • Report #665 |
    Innovation Financial Well-being

    2025 FiLab Results: Silvur

    One of the six solutions selected for the 2025 FiLab testing phase focused on supporting members through one of the most complex transitions they will face, retirement. Silvur, is a white-labeled digital platform that guides members through Social Security, Medicare, and retirement income decisions, to test whether retirement education delivered through the credit union channel could deepen member relationships and support asset retention at a critical life stage.
  • Report #664 |
    Innovation Financial Well-being Attracting and Engaging Younger Members

    2025 FiLab Results: Debbie

    One of the six solutions selected for the 2025 FiLab testing phase focused on engaging the next generation of credit union members. To address this growing challenge, FiLab partnered with Debbie to test whether its rewards-based platform could help credit unions attract Gen Z and millennial members, deepen deposit activity, and build lasting financial habits through gamification and cash incentives.
  • Report #652 | Members
    Attracting and Engaging Younger Members Financial Well-being

    The Vice Economy: The Modern Temptations Threatening Gen Z’s Financial Future

    Gen Z faces rising financial anxiety despite strong wage growth and low unemployment. Research points to two major contributors: social media–driven overconsumption and the expansion of online gambling. This report examines how credit unions can mitigate these risks by offering tailored education and support to strengthen young members’ financial stability.

More opportunities

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