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Revolutionizing finance through innovation, truth, and cooperation.

Kim Lear | Founder, Inlay Insights
Filene's cutting-edge research and proven innovations empower you to unlock your credit union's future.
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Advancing financial well-being by strengthening credit unions

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Research & Thinking

Research is our middle name, but there is so much more to it than you might think
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Innovations & Incubators

The future of financial services is changing and credit unions have always been innovators
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Events & Activities

Team up and collaborate with hundreds of your peers here; it's what credit unions do
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Questions

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Join us in asking and answering today's big questions.

Blog |
Attracting and Engaging Younger Members Strategy and Planning Benchmarking and Key Performance Indicators

What Happens When Credit Unions Try Finfluencer Marketing?

166 times more likes per post, 300,000+ total impressions, and an average campaign spend of just $4,300. Filene's FiLab Finfluencer test delivered results that surprised even the most skeptical credit union marketers. Here's what 13 credit unions learned when they put influencer marketing to the ultimate test.
Report #658 |
Innovation Attracting and Engaging Younger Members

2025 FiLab Results: Finfluencer

The next generation of members seek out financial guidance online and the question is whether your credit union will be part of that conversation. Filene's FiLab Finfluencer report reveals how 13 credit unions stepped into that space by testing influencer campaigns, and what they discovered may change the way you think about future member growth entirely.
Report #657 | Members

Engaging the Next Generation: A Strategic Imperative for Credit Unions in the Social Media Era

  • David Smith
  • Samuel Seaman
  • Yury Adamov
Gen Z is anxious about money and seeking answers on social media, often from finfluencers who are entertaining but not always accurate. This report shows how credit unions can fill that gap with credible, authentic content. Based on analysis of 270,000+ posts across credit unions, banks, digital natives, and finfluencers, it reveals what performs best on social media platforms, and how storytelling, humor, and short-form video build engagement and trust with the next generation of members.

Report #660 |
Innovation

2025 FiLab Results: Casap

One of the six solutions selected for the 2025 FiLab testing phase focused on improving how credit unions manage fraud disputes, an operational and reputational pressure point that continues to intensify as fraud volumes rise. To address this long-standing challenge, FiLab partnered with Casap to test whether its fraud dispute automation platform can reduce manual burden, improve processing speed and strengthen member trust during high-stakes resolution moments.
Blog |
Payments

Leading the Payments Evolution: Welcome to Filene's Center for All Things Payments

  • Henry Kim
The payments landscape is transforming faster than ever. Members now expect money to move instantly at 2 AM, buy products without leaving AI chat windows, and access seamless payment experiences everywhere they go. Meanwhile, stablecoins, embedded finance, and evolving fraud tactics are reshaping the competitive playing field. Read on to learn how Filene's new Center for All Things Payments will help you meet your members' expectations and turn disruption into your strategic advantage.
Blog |

Thinking Forward: Keeping Payments SIMPLE in a Rapidly Changing Landscape

For credit unions, staying relevant in this evolving landscape means understanding not just how payments work, but how people want to pay. Six key trends—Social, Invisible, Mobile, Personal, Live and Empowered—capture how consumer behavior is evolving and what it means for the future of member engagement. While examining these trends, we'll use examples from across the globe; these may show possible futures for America's credit unions.
Report #653 | Members
Payments Innovation

Global Payment Innovations: A Research Brief for U.S. Credit Unions

  • Ann Wessling
*25-Minute Read: Co-designed with the World Council of Credit Unions (WOCCU), this brief aims to deliver an in-depth report that compares leading payment innovations worldwide, analyzes the technological and regulatory drivers behind these advancements, and derives actionable lessons for U.S. credit unions by examining models and regulatory environments from selected countries.

Latest Research from Filene

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Report #660 |
Innovation

2025 FiLab Results: Casap

One of the six solutions selected for the 2025 FiLab testing phase focused on improving how credit unions manage fraud disputes, an operational and reputational pressure point that continues to intensify as fraud volumes rise. To address this long-standing challenge, FiLab partnered with Casap to test whether its fraud dispute automation platform can reduce manual burden, improve processing speed and strengthen member trust during high-stakes resolution moments.
Report #659 | Members
Attracting and Engaging Younger Members Strategy and Planning

Finfluencer Campaign Playbook

  • Katie Brown
  • Jason Shapiro
  • Addison Davis
Launching a finfluencer campaign no longer requires starting from scratch. This Finfluencer Campaign Playbook provides ready-to-use templates and tools that significantly reduce execution risk, eliminate the guesswork, and provide credit unions with field-tested frameworks developed through cohort collaboration with 13 credit unions.
Report #658 |
Innovation Attracting and Engaging Younger Members

2025 FiLab Results: Finfluencer

The next generation of members seek out financial guidance online and the question is whether your credit union will be part of that conversation. Filene's FiLab Finfluencer report reveals how 13 credit unions stepped into that space by testing influencer campaigns, and what they discovered may change the way you think about future member growth entirely.
Report #657 | Members

Engaging the Next Generation: A Strategic Imperative for Credit Unions in the Social Media Era

  • David Smith
  • Samuel Seaman
  • Yury Adamov
Gen Z is anxious about money and seeking answers on social media, often from finfluencers who are entertaining but not always accurate. This report shows how credit unions can fill that gap with credible, authentic content. Based on analysis of 270,000+ posts across credit unions, banks, digital natives, and finfluencers, it reveals what performs best on social media platforms, and how storytelling, humor, and short-form video build engagement and trust with the next generation of members.

Blog

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Events

2026 Events Calendar
Research Event |
Attracting and Engaging Younger Members Artificial Intelligence

EDGE 2026

Dallas, TX

Registration is now open for Trellance's EDGE 2026 event, in partnership with CUDX and Filene. This event aims to inspire and ignite innovative thinking by showcasing the latest advancements, cutting-edge trends and emerging technologies, thus enabling attendees to envision and create the future of financial services.
Member Exclusive Webinar |
Payments Non-Interest Income Strategy and Planning

Trying to Understand the latest on Real-Time Payments, Stablecoins and Tokenization? Learn About the Latest Payment Trends and How to Prepare for What’s Ahead.

The member-exclusive webinar unpacks the fast-morning world of real-time payments, stablecoins, tokenization, and the GENIUS Act to help credit union leaders cut through the noise. Filene Fellows Dr. Henry Kim and Dr. Lamont Black share the biggest opportunities, challenges, and strategic actions your credit union can take now to get ahead of what's coming.