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The Next Generation of Member Growth

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big.bright.minds. 2026

New Orleans, LA

As Filene's premier annual event, we bring together the most forward-thinking credit union leaders in the country to share our latest research and foster powerful connections across the community. This year, for the first time, we have entered into a partnership with Money20/20, the world's leading fintech show, to bringing the broader financial services ecosystem directly to our attendees.

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Attracting and Engaging Younger Members Strategy and Planning Benchmarking and Key Performance Indicators

What Happens When Credit Unions Try Finfluencer Marketing?

166 times more likes per post, 300,000+ total impressions, and an average campaign spend of just $4,300. Filene's FiLab Finfluencer test delivered results that surprised even the most skeptical credit union marketers. Here's what 13 credit unions learned when they put influencer marketing to the ultimate test.
Report #658 |
Innovation Attracting and Engaging Younger Members

2025 FiLab Results: Finfluencer

The next generation of members seek out financial guidance online and the question is whether your credit union will be part of that conversation. Filene's FiLab Finfluencer report reveals how 13 credit unions stepped into that space by testing influencer campaigns, and what they discovered may change the way you think about future member growth entirely.
Report #657 | Members

Engaging the Next Generation: A Strategic Imperative for Credit Unions in the Social Media Era

  • David Smith
  • Samuel Seaman
  • Yury Adamov
Gen Z is anxious about money and seeking answers on social media, often from finfluencers who are entertaining but not always accurate. This report shows how credit unions can fill that gap with credible, authentic content. Based on analysis of 270,000+ posts across credit unions, banks, digital natives, and finfluencers, it reveals what performs best on social media platforms, and how storytelling, humor, and short-form video build engagement and trust with the next generation of members.

Report #666 | Members
Attracting and Engaging Younger Members Strategy and Planning

The Moment of Change: Benchmarking the Next Generation of Credit Union Growth

This benchmarking research provides a data-driven view of how credit unions approach member growth. Based on responses from 105 participants across 92 organizations—primarily larger, growth-oriented institutions—it identifies where momentum is building, where gaps remain, and where future innovation should focus. Findings cover four areas: current strategies and future direction, digital delivery and product innovation, social media, and employee experience as a driver of next-generation growth.
Report #659 | Members
Attracting and Engaging Younger Members Strategy and Planning

Finfluencer Campaign Playbook

  • Katie Brown
  • Jason Shapiro
  • Addison Davis
Launching a finfluencer campaign no longer requires starting from scratch. This Finfluencer Campaign Playbook provides ready-to-use templates and tools that significantly reduce execution risk, eliminate the guesswork, and provide credit unions with field-tested frameworks developed through cohort collaboration with 13 credit unions.
Report #652 | Members
Attracting and Engaging Younger Members Financial Well-being

The Vice Economy: The Modern Temptations Threatening Gen Z’s Financial Future

Gen Z faces rising financial anxiety despite strong wage growth and low unemployment. Research points to two major contributors: social media–driven overconsumption and the expansion of online gambling. This report examines how credit unions can mitigate these risks by offering tailored education and support to strengthen young members’ financial stability.

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