Home

Membership

Sign In Create Account

Search

or ask a question with Filene's Research Chatbot

Browse by Type

Sign In Create Account

The Next Generation of Member Growth

Featured

Report #659 | Members
Attracting and Engaging Younger Members Strategy and Planning

Finfluencer Campaign Playbook

  • Katie Brown
  • Jason Shapiro
  • Addison Davis
Launching a finfluencer campaign no longer requires starting from scratch. This Finfluencer Campaign Playbook provides ready-to-use templates and tools that significantly reduce execution risk, eliminate the guesswork, and provide credit unions with field-tested frameworks developed through cohort collaboration with 13 credit unions.
Report #658 |
Innovation Attracting and Engaging Younger Members

2025 FiLab Results: Finfluencer

The next generation of members seek out financial guidance online and the question is whether your credit union will be part of that conversation. Filene's FiLab Finfluencer report reveals how 13 credit unions stepped into that space by testing influencer campaigns, and what they discovered may change the way you think about future member growth entirely.

Next Event

Some of the questions we think about

Filter by topic

Blog |
Attracting and Engaging Younger Members Strategy and Planning Benchmarking and Key Performance Indicators

What Happens When Credit Unions Try Finfluencer Marketing?

166 times more likes per post, 300,000+ total impressions, and an average campaign spend of just $4,300. Filene's FiLab Finfluencer test delivered results that surprised even the most skeptical credit union marketers. Here's what 13 credit unions learned when they put influencer marketing to the ultimate test.
Report #658 |
Innovation Attracting and Engaging Younger Members

2025 FiLab Results: Finfluencer

The next generation of members seek out financial guidance online and the question is whether your credit union will be part of that conversation. Filene's FiLab Finfluencer report reveals how 13 credit unions stepped into that space by testing influencer campaigns, and what they discovered may change the way you think about future member growth entirely.
Report #657 | Members

Engaging the Next Generation: A Strategic Imperative for Credit Unions in the Social Media Era

  • David Smith
  • Samuel Seaman
  • Yury Adamov
Gen Z is anxious about money and seeking answers on social media, often from finfluencers who are entertaining but not always accurate. This report shows how credit unions can fill that gap with credible, authentic content. Based on analysis of 270,000+ posts across credit unions, banks, digital natives, and finfluencers, it reveals what performs best on social media platforms, and how storytelling, humor, and short-form video build engagement and trust with the next generation of members.

Report #659 | Members
Attracting and Engaging Younger Members Strategy and Planning

Finfluencer Campaign Playbook

  • Katie Brown
  • Jason Shapiro
  • Addison Davis
Launching a finfluencer campaign no longer requires starting from scratch. This Finfluencer Campaign Playbook provides ready-to-use templates and tools that significantly reduce execution risk, eliminate the guesswork, and provide credit unions with field-tested frameworks developed through cohort collaboration with 13 credit unions.
Report #652 | Members
Attracting and Engaging Younger Members Financial Well-being

The Vice Economy: The Modern Temptations Threatening Gen Z’s Financial Future

Gen Z faces rising financial anxiety despite strong wage growth and low unemployment. Research points to two major contributors: social media–driven overconsumption and the expansion of online gambling. This report examines how credit unions can mitigate these risks by offering tailored education and support to strengthen young members’ financial stability.
Blog |
Attracting and Engaging Younger Members

Introducing the Center for The Next Generation of Member Growth and a Preview of Our Next Research Center

Filene is proud to announce the recent launch of the Center for The Next Generation of Member Growth with Fellow Kim Lear, a highly respected generational sociologist and Founder at Inlay Insights. Read on to get a sneak peek at what research will be coming soon from this new center and the newly announced topic for the next Center of Excellence!
Blog |
Attracting and Engaging Younger Members

Thinking Forward: Making Gen Z the Credit Union Generation: Turning Member Insight into Business Impact

More than half of Americans under the age of 40 have a side hustle. How can credit unions attract younger consumers for whom maintaining a reliable income is a top priority? Dig into the future of credit unions with top-down and bottom-up insights from Filene's groundbreaking Member Voice segmentation model and newest Center of Excellence on the Next Generation of Member Growth.
Blog |
Attracting and Engaging Younger Members

Thinking Forward: The Next Generation of Auto Buying and Borrowing: A Conversation with Kevin Filan

The key to lending to the next generation of borrowers may lie in understanding how credit unions can effectively lend while managing that credit risk. Join Caroline Vahrenkamp, Advisory Services Director at Filene, as she sits down with Kevin Filan, Marketing SVP of Open Lending, to discuss how the needs of near-prime and nonprime borrowers and the needs of credit unions align so well.

More from this center

View All
Filter by type

Filene's Center for The Next Generation of Member Growth is generously sponsored by:

Become a supporter

Other Centers of Excellence

View All