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The Next Generation of Member Growth

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Report #652 | Members
Attracting and Engaging Younger Members Financial Well-being

The Vice Economy: The Modern Temptations Threatening Gen Z’s Financial Future

Gen Z faces rising financial anxiety despite strong wage growth and low unemployment. Research points to two major contributors: social media–driven overconsumption and the expansion of online gambling. This report examines how credit unions can mitigate these risks by offering tailored education and support to strengthen young members’ financial stability.
Report #650 | Members
Payments Attracting and Engaging Younger Members Artificial Intelligence Innovation

SIMPLE Payments: Six Consumer Payment Trends Credit Unions Must Embrace

The future of payments is here, and credit unions must move fast to keep up. The SIMPLE Payments framework reveals six important trends reshaping how members pay and interact with money. This brief shows how credit unions can embed payments into daily life, deliver real-time experiences, and thrive in a digital-first world.

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Report #652 | Members
Attracting and Engaging Younger Members Financial Well-being

The Vice Economy: The Modern Temptations Threatening Gen Z’s Financial Future

Gen Z faces rising financial anxiety despite strong wage growth and low unemployment. Research points to two major contributors: social media–driven overconsumption and the expansion of online gambling. This report examines how credit unions can mitigate these risks by offering tailored education and support to strengthen young members’ financial stability.
Blog |
Attracting and Engaging Younger Members

Introducing the Center for The Next Generation of Member Growth and a Preview of Our Next Research Center

Filene is proud to announce the recent launch of the Center for The Next Generation of Member Growth with Fellow Kim Lear, a highly respected generational sociologist and Founder at Inlay Insights. Read on to get a sneak peek at what research will be coming soon from this new center and the newly announced topic for the next Center of Excellence!
Blog |
Attracting and Engaging Younger Members

Thinking Forward: Making Gen Z the Credit Union Generation: Turning Member Insight into Business Impact

More than half of Americans under the age of 40 have a side hustle. How can credit unions attract younger consumers for whom maintaining a reliable income is a top priority? Dig into the future of credit unions with top-down and bottom-up insights from Filene's groundbreaking Member Voice segmentation model and newest Center of Excellence on the Next Generation of Member Growth.
Blog |
Attracting and Engaging Younger Members

Thinking Forward: The Next Generation of Auto Buying and Borrowing: A Conversation with Kevin Filan

The key to lending to the next generation of borrowers may lie in understanding how credit unions can effectively lend while managing that credit risk. Join Caroline Vahrenkamp, Advisory Services Director at Filene, as she sits down with Kevin Filan, Marketing SVP of Open Lending, to discuss how the needs of near-prime and nonprime borrowers and the needs of credit unions align so well.

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