Credit unions have long shared a powerful story rooted in cooperative ownership, people helping people, and member well-being. But in an increasingly crowded financial services market, standing out takes more than a shared mission.
In this webinar, Filene Head of Research Jessica Gamache and Dr. Jonathan Zhang, Fellow for Filene’s new Center for Differentiation & Storytelling, joined leaders from the Center’s sponsoring organizations to explore what meaningful differentiation looks like today. The conversation examined how credit unions can clarify what makes them distinct, connect that difference to the needs of the members they serve, and use storytelling to make their value more visible, relevant, and consistently felt.
- Watch the webinar recording below.
- Review the presentation deck here.
- Join us September 15 at 11:00a CT for our next member-exclusive webinar: "Financial Stress Is Rising, Are Your Members Feeling It? How Credit Unions Can Turn Financial Well-Being into Loyalty, Trust, and Growth".
