What You Will Learn:
Credit unions have long relied on a powerful shared story: people helping people, cooperative ownership, and a mission rooted in member well-being. But in a crowded financial services market, that story is not always enough on its own.
Differentiation has to be clear, consistent, and meaningful to the people credit unions serve.
This webinar is the first in launching Filene’s new Research Center for Differentiation & Storytelling. Join Filene’s Jessica Gamache and Center Fellow Dr. Zhang for a fireside chat with the leaders from our 11 sponsoring organizations. Together, they will explore why differentiation matters now, how storytelling can help credit unions make their value more visible, and what questions this new center will tackle over the next three years.
We’ll explore:
- Why credit union differentiation is becoming harder, and more important, in today’s market
- How storytelling can help credit unions connect strategy, identity, and member experience
- What organizational challenges sponsors are facing as they work to stand out in meaningful ways
- How Filene’s new center will bring together research, sponsor insights, and practical learning to help credit unions move from “what makes us different?” to “how do members experience that difference?”
The credit union difference is not dead. But it does need to be made clearer, sharper, and more consistently felt. This conversation will help credit union leaders think differently about how they define, deliver, and communicate their value.
