Can an influencer strategy help credit unions reach Gen Z?
Credit unions continue to struggle with attracting and engaging Gen Z and are feeling the pressure of an aging membership. In fact, less that 20% of Americans under 40 belong to a credit union and the average age for credit union members is 53. But understanding the how to reach these younger consumers begins with better understanding their current financial outlook as well as where they go for advice.
In our recent report, we analyzed over 270,000 social media posts from credit unions, banks, digital-native financial institutions, and top finfluencers to understand who is actually showing up for Gen Z online and how. It is one of the fist studies of its kind to compare how these groups are faring in the battle for Gen Z's attention, and the findings are genuinely eye-opening.
As a follow up to that report we also recently published our findings from FiLab's Finfluencer test. There is much credit unions can learn about the powerful influence and effective strategies finfluencers deploy to connect with Gen Z. In this test, we reveal the findings from 13 credit unions that ran influencer campaigns of their own. See the results here.
In our recent report, we analyzed over 270,000 social media posts from credit unions, banks, digital-native financial institutions, and top finfluencers to understand who is actually showing up for Gen Z online and how. It is one of the fist studies of its kind to compare how these groups are faring in the battle for Gen Z's attention, and the findings are genuinely eye-opening.
As a follow up to that report we also recently published our findings from FiLab's Finfluencer test. There is much credit unions can learn about the powerful influence and effective strategies finfluencers deploy to connect with Gen Z. In this test, we reveal the findings from 13 credit unions that ran influencer campaigns of their own. See the results here.