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Innovation

Innovation goes beyond having the latest technology, it's the degree to which an institution delivers a member experience that is creative, pioneering, and leading the market. Also, creating differentiation based on having unique solutions that benefit society and the environment.

Why it matters

Innovation matters to credit unions because it has a demonstrated relationship to member loyalty, which translates into better financial performance resulting from higher member retention and share of wallet. Credit union members are generally more loyal than bank customers, but more innovative credit unions have higher member loyalty than credit unions that are perceived to be less innovative.

Research in this topic

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  • Report #663 | Members

    2025 FiLab Results: Cardfit

    Credit cards remain one of the most powerful tools for deepening member relationships, yet most consumers still turn to big banks when choosing a card. Why? Because credit unions are often invisible in the digital comparison journey. Filene’s latest FiLab Fintech report explores how seven credit unions tested CardFit’s comparison platform to change that dynamic, and what they learned about engagement, targeting, and the hidden barriers standing between interest and approval.
  • Report #660 |

    2025 FiLab Results: Casap

    One of the six solutions selected for the 2025 FiLab testing phase focused on improving how credit unions manage fraud disputes, an operational and reputational pressure point that continues to intensify as fraud volumes rise. To address this long-standing challenge, FiLab partnered with Casap to test whether its fraud dispute automation platform can reduce manual burden, improve processing speed and strengthen member trust during high-stakes resolution moments.
  • Report #658 |

    2025 FiLab Results: Finfluencer

    The next generation of members seek out financial guidance online and the question is whether your credit union will be part of that conversation. Filene's FiLab Finfluencer report reveals how 13 credit unions stepped into that space by testing influencer campaigns, and what they discovered may change the way you think about future member growth entirely.
  • Report #653 | Members

    Global Payment Innovations: A Research Brief for U.S. Credit Unions

    • Ann Wessling
    *25-Minute Read: Co-designed with the World Council of Credit Unions (WOCCU), this brief aims to deliver an in-depth report that compares leading payment innovations worldwide, analyzes the technological and regulatory drivers behind these advancements, and derives actionable lessons for U.S. credit unions by examining models and regulatory environments from selected countries.

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