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Attracting and Engaging Younger Members Strategy and Planning Benchmarking and Key Performance Indicators

Webinar: Can an Influencer Strategy Help You Reach Gen Z? Short Answer: Yes. Tune in to Find out How.

Review webinar materials from "Can an Influencer Strategy Help You Reach Gen Z," hosted March 26th, 2026.

In this member-exclusive session we shared how Finfluencers successfully engage Gen Z, revealed the measurable results from 13 credit unions and industry organizations like Financial Plus CU and Unitus Community CU who tested Finfluencer strategies to expand reach, and walked attendees through a ready-to-use toolkit that makes it easy to get started. Listen as Filene Fellow, Kim Lear, Filene's Head of Research, Jessica Gamache, Fileneʼs Head of Incubation, McKaye Black, and our panel of CU leaders/Finfluencer testers share what it takes to begin reaching younger members now.

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