What You Will Learn:
Gen Z is notoriously hard to reach but credit unions don’t have to figure it out alone. In this session, we’ll break down how Finfluencers successfully engage Gen Z, reveal the measurable results from 13 credit unions and industry organizations like Abound CU, Affinitiy FCU, Christian Financial CU that tested Finfluencer strategies expanding reach, and walk through a ready-to-use toolkit that makes it easy to get started. Listen as Filene Fellow, Kim Lear and Fileneʼs Head of Incubation, McKaye Black share what it takes to begin reaching younger members now.
- About Gen Z's financial landscape & reliance on social media
- Best practices from what other financial institutions are successfully doing
- Tips and tools for how to launch your own Finfluencer campaign
This session is exclusive to Filene members only, if you're unsure about your Filene membership status or want to learn more about joining Filene, contact us at [email protected].
