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Webinar |

The State of Credit Union Marketing: Trends, Challenges & Opportunities

Get an inside look at what's working in credit union marketing right now, from standout campaigns to new tools and strategies that can help you connect with members and drive growth.

Marketing is evolving faster than ever—and credit unions must keep pace to remain relevant, visible, and connected to their members. In this special session designed for credit union leaders and marketing professionals, Filene's Advisory Services Director, Caroline Vahrenkamp will share the latest insights shaping the future of credit union marketing.

Join us as we:

  • Highlight key findings from our new report on credit union online communication strategies in the age of social media.
  • Explore three standout credit union marketing campaigns and what makes them effective.
  • Demonstrate how Filene’s HerMoney and Member Pulse programs can equip your team with tools and insights to deepen member engagement and drive results.

You’ll walk away with a clear view of the current marketing landscape, practical takeaways to strengthen your credit union’s strategy, and new opportunities to leverage Filene’s resources to better connect with your members.

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  • Report #644 |

    Speed of Change: Credit Union Online Communication Strategies in the Age of Social Media

    • Katie Brown
    *10-Minute Read: The strategies shared in this brief include actionable guidance to help credit unions understand the value of prioritizing social media, the best ways to navigate social media trends, and turnkey ways to connect authentically with younger audiences, ultimately leveraging social media as a key tool for growth.