Dr. Simon Blanchard has explored how gamification, an approach that blends behavioral science and game mechanics, can be used to drive financial wellness and member engagement in meaningful, measurable ways. This webinar will share key insights from that work and feature leaders from fintech companies that are putting these strategies into practice today.
If your credit union is looking to boost member engagement, encourage better financial habits, and partner on emerging technology, join us on Thursday, June 12 (11am CT) for a dynamic session on gamification in action.
Together, we’ll explore questions like:
- What is gamification, and why does it work in the context of financial behavior?
- How are companies like Debbie and Flourish Fi designing gamified experiences that improve outcomes?
- What game mechanics, like prize wheels, points, or goal-setting, are most effective with different demographics?
- How can we balance short-term incentives with long-term financial wellness?
- How should credit unions evaluate whether to build, buy, or partner on gamified solutions?
Additional Panelists:-
- Rachel Lauren, COO, Debbie: an app using gamified incentives to help users pay down debt and build financial habits
- Pedro Moura, CEO, Flourish Fi: a SaaS platform helping financial institutions drive engagement through reward mechanics and financial literacy
Don't miss this Filene member exclusive session to take back actionable insights, transforming how your members engage with their finances while strengthening your credit union's financial performance through gamification!
