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CUre Card

Gen Y makes up about one-quarter of the U.S. population, but credit unions derive only about 12.5% of their membership from this demographic. Studies show that members of this target market make many decisions based on social responsibility and that 89% of this demographic would switch brands in favor of one associated with a good cause.The CUre card is a debit card for ages 15-25 that donates a dime every time the card is swiped. It offers a unique opportunity to reach this underserved group with ideas that attract them: social responsibility and collaboration. Grants fund solutions to social problems related to credit unions’ mission of economic empowerment.