eBrochures (now Leeflet)

Sponsored by Michael Hostetler, Finance Center Federal Credit Union, IN.

Problem:

As credit unions change they must update paper brochures, rendering their current inventory useless.

Solution:

Send and update brochures to members automatically and electronically.

Test Results:

Some of the most important findngs:

• Open rate for all eBrochures: 70%

• Click through rate for all eBrochures: 25%

Getting Started: ebrochure is now Leeflet! For further information about piloting at your credit union, click here.