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i3 Concept |


  • Jim Morrell President/CEO at Peninsula Community Federal Credit Union
  • Peter Paulson President/CEO at Corporate America Family CU
  • Mark Sekula EVP, CFO at Randolph-Brooks Federal CU
  • Susan Siegel Senior Vice President, Marketing and Branch Operations at Sunmark Federal Credit Union
  • Jeff York President/CEO at CoastHills Federal Credit Union

This project helps identify how to best pursue the young market that credit unions are missing today. By comparing the target audience’s choice of channel and responsiveness to a call-to-action, we hope to determine how to attract and deepen their relationships with credit unions. The innovation is how best to market to the younger generation and what medium will leverage the deepest long term relationship.

Contact us to learn more about this idea from Filene i3.