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i3 Concept |


  • Steve Koenen President & CEO at Altra Federal Credit Union
  • Karin Kovalovsky Chief Marketing Officer at Aventa Credit Union
  • Nan Morrow Senior Vice President Marketing at Hoosier Hills Credit Union
  • Charlie White Entrepreneur and Principal Partner, COO at Affinity Federal Credit Union, Thwakk, Inc.
  • Musette Bracher Licensed Realtor at RE/MAX

Unite is a relationship pricing program that allows a group of credit union members to benefit from the collective value of participating in specific credit union products and services. This “friends and family” type of program is designed to change behavior in product usage. Members create their own Unite group, and product usage, including checking accounts, debit and credit cards, online bill payment, etc. qualify the group to earn points. These points are tracked for the entire group, and as certain point thresholds are reached, everyone benefits.

Unite helps introduce new members to the benefits of credit union membership, retain existing members, expand consumption of products and services per member, and ultimately creates credit union advocates in the community.

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