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Anatomy of a Marketing Budget

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Credit unions face many challenges when deciding how to make the most of their marketing budgets to better reach and engage with members. Calculating the Return On Investment of all the different options is not always easy. What is the best way to reach certain demographic in a way that is compelling? Should the credit union invest on billboards, radio, Internet advertising, a rewards program? Even more challenging, how to calculate the ROI of the different options?

Join Filene on this webinar as we interview Amy Eagan, VP of Marketing and Sales at Georgia's Own Credit Union, and Gregg Hammerman, co-founder of Larky, to learn about this fascinating topic, as they share their experience. We will review data around ROI of the different options, and learn best practices that can help you choose the best option to reach the members you are after.

Register for this webinar now!