Filene on Human-Centered Design: Principles and Differentiation for Credit Unions
Download the slide decks here.
- The Principles of Design Thinking, Drew Miller, frog Design
- Experience and Technology Design, Ryan Hovenweep, thirteen23
- Design for Behavioral Change, Mohamed Khalil, Moven
- How to Make Fearless Design Decisions, Andy Wright, Seattle Metropolitan CU
- Simple Design, Big Impact, Toby Sterret, Simple
Download the logistical information, agenda, and attendee list here.
Financial products are commodities. Financial institutions are commodified. And the expansion of innovative players means credit unions have to work harder than ever to build the confidence and trust of members. Filene on Human-Centered Design brings together big thinkers from the academy, design innovators, and credit union creators that understand—and conquer—the commodifying tendencies that threaten the value you return to members.
Join us in Austin, Texas for a one-day colloquium that weds ideas and actions. We'll show you how to bring solid design principles into product creation, member service, and differentiation strategies. You'll hear from thinkers and doers from inside and outside of credit unions and come away with ideas and tactics for injecting design thinking into your own credit union.
Filene's annual member meeting will take place during lunch at our Future of Design Colloquium.
Download the final agenda here. Here's a sneak peek at the speakers and their topics:
 | The Principles of Design ThinkingDrew Miller, frog DesignDesign Thinking has found its place in business schools and mainstream organizational practice. What's behind the methods and principles that make it so compelling? Drew will share Design Thinking techniques he and his teams use to tackle today's wicked problems on a global scale. |
 | Experience and Technology DesignRyan Hovenweep, thirteen23With an eye on how technology allows us to design new tools and tell new stories. He looks at the customer’s experience in the contemporary digital landscape, the benefits of choreographing a brand experience across various touch points in an organization's ecosystem, and how businesses can proactively foster productive and delightful interactions along the way. |
 | Design for Behavioral ChangeMohamed Khalil, MovenA discussion of how Moven leverages mobile technology and innovative design to deliver an insight versus product based experience that drives consumer behavioral change. |
Brand Design & StorytellingAndy Wright, Seattle Metropolitan CUSeattle Metropolitan Credit Union incorporates graphic design as a key element of their marketing strategy to differentiate and connect with important audiences. Andy will discuss strategic and functional design as a part of a credit union’s marketing tool kit. Wright will present a behind-the-scenes look at SMCU’s recent logo update and his thoughts on building a strong brand with effective design. | |
 | Simple Design for Big ImpactToby Sterret, SimpleAt Simple, design and product are one in the same. Sterrett, Simple's Director of User Experience, will share how his team's approach to eating their own dogfood, stripping out excess, and failing quickly powers the company's culture of innovation and a product that its customers love. |
 | Design for Social ImpactUT Panel, University of Texas, College of Fine Arts
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