Let’s face it. When it comes to selecting a new financial product or service, the digital channel (and yes that includes your website, social media outlets, online reviews, the app store, etc.) is where most prospects and members will start their search, and likely make a decision. In fact, research shows that 70% of households start their search for new financial institutions online via websites, search engines and social media.
What’s more, our research indicates that mobile banking transactions will double worldwide in the next four years. Enhancing your members’ experience through your digital channels as they learn about your credit union services, personality, and philosophy is crucial to show the value of membership.
Join us as we interview Cat Fitzgerald and Holly Fearing about the present, future, and best practices in the digital world. Some of the topics we will cover are:
- Site performance metrics
- Responsive design
- Social media presence and engagement strategies
- Integrating social media channels to increase SEO and drive website traffic
- Live observational research benefits
With the right knowledge, tools and strategies in place, your credit union will delight members with how easy it truly is to digitally do business with you. Filene’s Digital Strategies and Social Media Advisory program solutions are based in sound research, and offer all the necessary tools to help your credit union succeed.
Cat Fitzgerald works with Filene to support credit unions’ needs to adapt to consumers changing shopping behavior. Cat has worked with clients that include J.Crew, Burberry, Estée Lauder, Williams-Sonoma, Target, Adidas, Reebok, Consumer Reports, Standard & Poor’s, The Economist, The Washington Post, The Motley Fool, IHS, *E*TRADE Reader’s Digest, and the BBC. Her consulting work has taken her across the United States, Europe and Asia.
Holly Fearing helps credit unions play to their greatest strengths on social media by managing tools to engage their employees, providing training to set them up for success, and creating strategic plans that achieve their business objectives through Filene’s Social Media Advisory and QUEsocial programs. Prior to working with Filene, Holly was a Digital Media Strategist for CUNA Mutual Group where she managed the company’s social media channels and was the spokesperson for all things social. Holly became a Credit Union Development Educator (DE) in 2011 and was named a Trailblazer 40 Below by the Credit Union Times in 2013.