Browse by Type

Research Event |

Research in Action | Center for Consumer Decision Making

Phoenix, AZ


Event highlights
Additional information

Nature vs. Nurture:

Understand the hidden influences affecting your members’ financial behaviors across their life cycle

January 17 | 10:00 a.m. - 5:00 p.m.
University of Arizona, 475 N. 5th Street, Phoenix, AZ 85004

January 18 | 8:00 a.m. - 12:00 p.m.
Because, 3419 E. University Dr., Phoenix, AZ 85034


Understanding consumer's financial needs is vital. Filene Fellow Hope Schau helps guide our understanding of credit union members' needs by hosting the leading minds to walk us through the lifecycle of financial behaviors. Backed by cutting edge research, speakers will analyze the link between spending behaviors and chromosomes, the impact of financial literacy in schools and in the home, and how to make your marketing tell the story you intend to by taking into account what words trigger different thoughts and meanings about money.

With interactive sessions on day two geared for lending, marketing, operations and biz development leaders, attendees will head home with insights on how to better attract, serve and grow loyal members.

Richard Sias, The fault in our stars? The DNA of stock investing

Elizabeth Odders-White, From learning to count to learning whom to count on: Factors influencing the development of financial capability in youth

Andrew Turner, Who do Credit Unions Belong To? The promise and peril of being undefined in a time of political and social polarization