Gen Z is anxious about money and seeking answers on social media, often from finfluencers who are entertaining but not always accurate. This report shows how credit unions can fill that gap with credible, authentic content. Based on analysis of 270,000+ posts across credit unions, banks, digital natives, and finfluencers, it reveals what performs best on social media platforms, and how storytelling, humor, and short-form video build engagement and trust with the next generation of members.
The Inner Circle Symposium is an exclusive, C-level focused gathering where Filene's Inner Circle members gain first access to our newest research and FiLab innovation results, offering actionable strategies to tackle today's biggest challenges facing credit unions.
Get an exclusive first look at Filene's new Center for All Things Payments and learn about its three-year research journey to help credit unions navigate the payments disruption that is reshaping the industry.
Credit unions are merging at an unprecedented pace, and this report uncovers why strategic partnerships are reshaping the future of the industry. Leaders reveal how ego and culture often determine success or failure, and why thoughtful, member-centered preparation can turn a merger into a powerful catalyst for long-term growth and impact.
