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Brice Mindrum

Vice President, Digital at America First Credit Union

Brice Mindrum has worked for America First Credit Union for 18 years. During that time he obtained a Bachelor of Science degree from Weber State University majoring in Telecommunications and Business Administration. Starting with the Credit Union as a Check Processing Assistant Manager and then moving to manage that department Brice has worked hard for the Credit Union ideals. In 2006, Brice moved to the Marketing department as the Category Manager over Mobile Banking and Deposits where he was responsible for the adoption and growth of those products. In 2009, Brice started the Recovery Department focusing on written off loans and the sale of repossessed vehicles. This department grew the recovery rate by 400% over the next year. Looking to get back to a technical and marketing field, Brice was given the opportunity to manage the Mobile Services department in 2012. This department focuses on the development of new mobile technologies along with the sales and marketing of those products or services. America First sees its Mobile Services as a strategic initiative and Brice's technical and marketing background were a nice fit for the position.