Engage Your Members Like Never Before!
Hearing your members’ voices is more critical than ever. In 2022, according to the American Consumer Satisfaction Index, credit unions fell behind banks in consumer satisfaction for the fourth year in a row. With Member Voice, Filene is seeking to change that trend, one credit union at a time.
Member Voice is a tool designed to help credit union teams understand the drivers of member engagement. Using responses from over 4,700 credit union members across the United States, Member Voice is a segmentation model designed specifically for credit unions and their members.
Segments at a Glance
Filene has found there are 5 segments of credit union members across the United States. These segments were created using several unique dimensions, including members' trust in financial institutions, their confidence in their financial situation, their desire for expert advice and guidance, their interest for technology, and their preference for credit unions versus banks.
Together, these dimensions have created the Member Voice segments you see below—which segment do your members belong to? What strategies should you think about when activating each segment? Reach out to Filene today to find out!