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Blue Ocean Lending for Credit Unions: Point of Sale Financing

By participating in the POSF marketplace, credit unions have an opportunity to grow loans and become an affordable and preferred financing agent for consumers and providers.

Executive Summary 

This study presents research on the US point of sale financing (POSF) marketplace. POSF is defined as providing financing at the point of sale for large con-sumer purchases. We estimate the annual potential size of this market at $391 billion, or approximately 3.5% of annual consumer spending, with healthcare, electronics, and home goods as the leading spending categories.

The POSF marketplace is driven by the needs and behaviors of three players: financing agents (banks/credit unions, start-ups), providers (retailers, health-care providers), and consumers.