How can credit unions leverage data analytics to better understand their members' behavior and preferences?

Engage Your Members Like Never Before with Member Voice

Hearing your members’ voices is more critical than ever. In 2022, according to the American Consumer Satisfaction Index, credit unions fell behind banks in consumer satisfaction for the fourth year in a row. With Member Voice, Filene is seeking to change that trend, one credit union at a time.

Member Voice is a tool designed to help credit union teams understand the drivers of member engagement. Using responses from over 4,700 credit union members across the United States, Member Voice is a segmentation model designed specifically for credit unions and their members.