Too much of the credit union value proposition had devolved into price.
The Credit Union Well-Being Incentive Program differentiates your credit union by leveraging cooperative roots and shared values, not around traditional demographics, but instead around an emerging psychographic of sustainability and social responsibility.
When we joined the Filene Research Institute’s prestigious i3 (Ideas, Innovation, Implementation) Group in late 2012, we were excited. That’s because we were invited to join a group of peers and colleagues from credit unions across North America to focus on innovating concepts, solutions and advancements in service of credit unions. And we didn’t mean to, but we started off by breaking some rules.