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Smarter Gift Card

  • Dana Clark Vice President, Lending at Nutmeg State Federal Credit Union
  • Joline Soedarjatno Director of Corporate Relations at Target Credit Union, A Division of BCU
  • Michael Spink SVP, Research + Development at Civic Federal Credit Union
  • Linda Young Founder at ponderpickle consultancy


 A large portion of gift cards that go unused and a lot of wasted funds are generated and paid for by consumers.


Give your loved one a starter savings account at a credit union and access to financial services they can use for years to come.

Test Results:

Surveys fielded at three credit unions indicated purchase likelihood ranging from 47% to 82%.

Getting Started: Contact us to learn more about this idea from Filene i3.

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