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So you want to talk about... Small business opportunities

Serving small businesses is definitely a topic of conversation as credit unions look to diversify their membership, deposit base, and loan portfolios to drive growth.


As of 2023, less than 1 in 10 small businesses report that they bank with a credit union, according to the National Federation of Independent Businesses (NFIB); most currently use a local or community bank as their primary financial institution, which presents a great opportunity for credit unions. With credit unions being mission-driven, member-focused, and community-oriented, they are in many ways the ideal partners for small businesses. As many institutions focus on profitable growth, attracting new small business members would be an opportunity for credit unions to boost membership and drive revenue.

Join us at 11:00 am CT for this special session to hear from our panel of experts discuss what new opportunities exist for credit unions and provide actionable strategies for building effective small business banking solutions.

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