Consumer Decision Making

Copied to clipboard!

Led by Filene Fellow Dr. Hope Schau, the Center for Consumer Decision Making uncovered consumer preferences, trends, and behaviors in money management to help credit unions understand how people make decisions in the face of financial needs and challenges.

Hope Schau Gilly Family Endowed Chair in Marketing at University of California, Irvine — The Paul Merage School of Business

University

University of California, Irvine — The Paul Merage School of Business

Featured

Report #523 | Oct 26, 2020

Culture Strategy and Planning

Critical Communication: Marketing Strategies & Resources to Support Members and Sustain Business

This curated list of Filene research reports examines strategies, insights and actionable plans for marketing professionals to succeed in their organizational goals.

Report #512 | Sep 21, 2023

Benchmarking and Key Performance Indicators Culture

2023 UPDATE: Amplifying Social Impact; The State of Credit Union Giving

Review this update to Filene's 2020 report on the state of credit union giving detailed in a downloadable overview of credit unions' collective impact on Children's Miracle Network fundraising.

Some of the questions we think about

More from this center

View All

Filter by type

Filene’s Center for Consumer Decision Making is generously sponsored by:

Become a supporter

Other Centers of Excellence

View All

Our Membership

Unlock the future with Filene membership

With ideas, truth and cooperation at the core, Filene provides exclusive access to an innovative community, unbiased research and tools to put ideas into action.

What does membership include?

If we can fund the research that will benefit all credit unions, it will be beneficial for all members. Our relationship with Filene has helped us move our efforts forward as well as the movement.

Merry Pateuk

SVP, Industry Engagement
Velera

Membership

Big Questions We're Asking

Topics in Action

Blogs

Research Reports

Quarterly Action Plans

Podcasts

Centers of Excellence

Advisory Services

HerMoney

Incubator

FiLab

Test with us

Testing Communities

DIY

The Cooperative Trust®

Filene i3

Think Tank

Inner circle

Supporters

Our People

Press Hits

Contact

Careers

Search

Browse by Type