Problem:
How might we connect college student and recent graduates with ways to reduce their student loan debt?
Solution:
Hero allows students to email their friends and family directly for help in paying for their student expenses including tuition and more. The friends and family can make one-time donations (ex: graduation gifts) or set up recurring payments (ex: Aunt Sally wants to help by paying $20 a month). The transaction can take place right on the Hero website, and everyone can see the positive financial impact on the student – dollars of interest saved, months and years of payments escaped.
Testing Results:
Based on our testing, Hero shows immense potential with our target demographic. We believe our testing has proved Hero is a product that would be used by credit union members and would help credit unions attract the often sought after millennial demographic.
Hero from Filene Research on Vimeo.
