Over the past year, Filene has been developing a consumer segmentation model designed specifically for credit unions. After analyzing 4,700 responses from credit union members nationwide, we are excited to announce Member Voice, a tool designed to help you and your team understand the drivers of member engagement by typing your membership into actionable segments.
This webinar includes an overview of Member Voice, Filene's newest program that is focused on helping credit unions understand the drivers of member engagement. You'll get a sneak peek into this new segmentation model which breaks credit union members into 5 segments based on trust, confidence, desire for guidance, interest in technology, and bank vs. credit union preferences.
- Watch the webinar recording below.
- Review presentation deck here.
- Register for our upcoming webinar — What's New: Testing a Solution to Improve Loan Approval Rates!