Rob is a managing director and leads the banking practice at digital strategy research firm Novarica. Prior to joining Novarica, Rob ran his own research business and created FindABetterBank.com, the largest panel of bank shoppers in the United States.
Rob also spent eight years at Forrester Research, launching several consumer research services to understand how technology changes behavior. Recently, he published research about the imperative for banks and credit unions to reach Gen Y consumers, how to provide effortless online experiences, and how to win more customers by increasing online visibility. Rob is a featured speaker at industry events, is widely quoted in national and trade press, and appeared on TV networks such as ABC and CNN.
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