Credit unions have traditionally been perceived as less innovative according to consumers when comparing them to larger banks, online banks, and fintechs. This stigmatization has put pressure on credit unions to focus on flipping the script and creating awareness in the minds of the consumer of their ability to deliver exceptional member experience through innovation. At Filene we understand how important this issue is which is why we have continued fielding our Credit Union Innovation Success Study in partnership with Rockbridge Associates and surveyed credit union members on how they perceive the innovativeness of the credit union industry.
Innovation & Incubation
Center of Excellence
Credit Union Innovation: The Member Perspective