Browse by Type

Report #456 | | Members | Sign In

Fostering Digital Clout in Credit Unions

An analysis of credit union Yelp reviews provides actionable insights to better manage social media influence.

  • David Smith Associate Professor of Economics at Pepperdine University

Executive Summary

Everyone has experienced an unsatisfactory service experience or observed a dissatisfied customer rage while waiting in line, shopping, or being served. Years ago, this event might be forgotten within a day or two. But today, we have social media reviews to broadcast consumers’ experiences, whether positive or negative, to anyone with an internet connection. These reviews can impact how new members perceive your credit union and will be seen by many potential new members when choosing where to bank.


Related Content