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Intergenerational Family Finances: Lessons from the College Cost Crisis

This brief provides useful insights into the pressures facing college-bound young adults and their families and how credit unions could benefit from supporting them.

  • Caitlin Zaloom Professor of Social & Cultural Analysis at New York University
  • Asprey Jing-Yao Liu PhD Student in Anthropology, Columbia University

Executive Summary

With continued rising costs of college and mounting student debt, many families are in crisis mode having to balance or sacrifice providing a higher quality of life for their family and helping their children reach their professional dreams. Now is the time for credit unions to position themselves as a trusted financial partner by delivering financial education and advisory services that help guide families through making these tough choices.

Credit Union Implications

Credit unions have an opportunity to expand their membership base and enhance their quality of service by offering informed assistance with college financial planning and decision-making. This research brief provides a guide for credit unions looking to implement an effective financial education strategy to help support families navigate these difficult decisions.

Credit unions can help families navigate this complex landscape of payments; and they have an opportunity to expand their membership base and enhance their quality of service.

Download the full brief for useful insights into the pressures facing college-bound young adults and their families and how credit unions could benefit from supporting them.

Filene’s Center for Consumer Financial Lives in Transition is generously funded by:

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