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Diving Headfirst into the (Applicant) Pool: How Employee Attraction Impacts Employee Retention

This report uses credit union human resources data to investigate the process of generating potential applicants, and identifies various conditions that result in hiring and retaining superior employees. The results provide practical insights for credit unions to use in recruiting quality candidates.

Executive Summary

Every organization has been both burned by a bad hire and fortunate enough to have that amazing employee who makes you want to say, “We’re so fortunate to have you.” Ensuring the right people are hired for the right position is arguably the most important job in an organization. The potential impact of recruitment on an organization’s hiring outcomes and overall performance can be far-reaching and is deserving of a credit union’s time and resources.

Fortunately, credit unions have a rarely used tool from which to gain insights and develop strategies for improving employee recruitment and selection: their own data. This report relies on a credit union’s human resources (HR) data to explore the elements that most affect credit union recruitment and retention. The goal is to gain a better understanding of the necessary factors for maximizing the number of successful employees hired by credit unions.

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