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The Lessons of Fintech Apps: Design Matters for Personal Finance​

This study provides lessons to credit unions that may help ​improve how their services are​ perceived and that may help ​activate deeper engagement ​with younger members.

Executive Summary

Fintech-based personal financial management (PFM) apps are providing new ways for budgeting and investing. In an effort to attract or retain Gen Z and Millennial members, financial institutions have been quick to adopt products similar to Mint or Acorns. In the race to provide these services, few financial institutions have reviewed and explored the value that such products provide, and how people interact with and feel about budgeting and investing with these new apps.

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